10 Creator Mistakes That Are Ruining Our Account

If you're like me, you understand that growth is not linear; it involves ups and downs.

However, with the right knowledge, we can prevent some of those downs.

Here are 10 mistakes that ruin X accounts:

1. Lack of Clarity

Often, new accounts lack clear direction. It's acceptable initially, but after testing ideas, it's crucial to choose a direction.

It doesn't have to be confined to a niche, but it should offer clarity on why people should follow.

2. Over-Following

When you follow significantly more than your following, it suggests you're more of a consumer than a creator.

3. Only Reposts

If all you do is repost, you appear more like an aggregator than a creator.

4. Only Questions

Posting questions is an excellent engagement strategy, which I often use. However, moderation is key. If every post is a question, it won't build your brand.

One approach I've tested is creating long-form content around the best question posts.

Example: I asked 1,200 people how they conquer writer's block. Here’s the top 10:

5. Unclear Bio

I lacked clarity in my bio for a long time because I was still exploring my direction.

Over time, as my goals became clearer, so did my bio.

My formula: Transformation + Benefit to the Reader

6. Awkward Profile Picture

I've noticed quite a few random profile pictures, ranging from faceless to oddly angled photos.

A clean headshot usually suffices.

I use Canva to remove the background and add branding elements. Try it.

7. Random Banner

This is another area that impacts branding. A clear, focused banner can immediately bring clarity, especially about your purpose on X.

8. No Content Strategy

I often see accounts posting randomly. If creating for creation's sake is your goal, that's fine.

But if you aim to build a business, a content strategy is beneficial.

I am working on engaging more with my audience. The temptation on X is to write for our peers, who are also writers. However, if you're selling a service to an industry, it's crucial to write for that audience.

9. Generic Comments

Comments like "Nice," "Great post," and "Good stuff" are generic. I've used them, and will likely continue in cases where I have little to add.

But such instances are a small percentage of the comments I leave. Often, I'll simply like and move on if I don't have much to add.

When targeting specific accounts for connection, try to add substantive comments.

10. Too Stuffy

Lighten up. X is a place to change your life, but it's also social media. It's meant to be fun as well.

Enjoy yourself in the comments. A GIF here and there never hurts.

Thanks for reading,

Don

P.S. We are considering creating a mastermind group for accounts seeking growth, direction, and a path to monetization. Reply with "MIND" if you're interested.

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